At MrSnoep we know very well that sweets are more than just a treat – they are a piece of nostalgia, a moment to enjoy, and sometimes even a little journey through time. That is why we gladly take you on a tasty trip through the candy trends of then and now. From old-fashioned classics to modern innovations: which candy trend do you recognize?
1900-1920: The beginning of mass production
The early 20th century marked a new era for sweets. Factories began producing candy on a large scale, making it affordable for everyone. Think of caramel cubes, sour sweets, and peppermint drops – favorites that were not only tasty but also long-lasting. In 1922, Haribo stole the show with the very first gummy bears. An icon was born!
1920-1940: Candy as a luxury item
In the years between the world wars, sweets gained a touch of luxury. Chocolate became the star of the show, with brands like Milka and Mars introducing their first bars. Lollipops and liquorice were favorites among children, while adults indulged in elegant pralines. Sweets felt like a celebration, even in tougher times.
1940-1960: Candy in wartime
During the Second World War, sugar was scarce, and so was cocoa. Yet people found ways to be creative. Sugar-free sour sweets and candy based on glucose syrup made their entrance. When peace returned, the candy industry flourished with colorful innovations such as Smarties and M&M’s – sweets that instantly bring a smile to your face.
1960-1980: Colourful and playful
The 60s and 70s brought cheerfulness and experimentation. Candy became not only tasty but also fun! Chewing gum ball machines, sour belts, and candy necklaces became wildly popular. And who doesn’t remember the bean-shaped Jelly Belly’s? With flavours from strawberry to popcorn, sweets became a true taste adventure.
1980-2000: Innovation and themed sweets
In the 80s and 90s, everything was about renewal. Sour sweets like Warheads challenged you with their intense flavour, while sweets with a surprise inside – like Kinder Surprise – brought a smile to your face. Additionally, themed sweets became a big hit: from Turtles bars to Star Wars peppermints. It was a time when sweets became an experience.
2000-2020: Health and nostalgia
In the 21st century, the candy world split in two. Health-conscious alternatives, such as sugar-free and vegan sweets, became increasingly popular. At the same time, we saw a wave of nostalgia: scoop sweets returned, and retro packaging made us smile as we looked back to the past. The perfect mix of tradition and innovation!
Candy trends of today
Today, sweets are more personal than ever. Think of unique flavours, custom-made sweets, and even 3D-printed treats. Vegan and sustainable options are becoming ever more important, while classics like liquorice, chocolate, and sour belts remain beloved. At MrSnoep, we have something for everyone – what is your favourite?
Conclusion
Sweets tell the story of the times and keep evolving. Whether you choose a retro classic or a trendy, healthier option: at MrSnoep you will always find something to enjoy. Which trend takes you back to your youth, or lets you discover new flavours? Let us know!

